Skip to main content

Popelouchum Estate

About

Popelouchum Estate sits on 415 acres in San Benito County, just outside San Juan Bautista, directly abutting the San Andreas Fault. The name itself, a Mutsun word meaning paradise, anchors the place in its landscape. Randall Grahm, founder of Bonny Doon Vineyard in Santa Cruz, established the estate in 2012. Four distinctive soil types across the property support dry-farmed and organically farmed grapes. The portfolio spans Pinot Noir, Grenache Blanc, Grenache Gris, Grenache Noir, Cinsault, Tibouren, Ruché, and Furmint. Grahm's grape breeding project aims to create 10,000 new varieties. Biochar figures into the vineyard management.

Save & rate
Your trips
Visit websiteVisit website

Varietals

Pinot NoirGrenache BlancGrenache GrisGrenache NoirPicolitRuchéCinsaultTibourenFurmintSérineRoussanneCornalinNebbiolo RoséSchioppettinoRossese BiancoTimorassoAligotéCiliegioloSagrantinoCompleterPignoloHumagne RougeHárslevelū

Good to know

No — Popelouchum Estate does not operate a public tasting room. It's a production-only or by-allocation label, so its wines are found through retail, restaurants, or a mailing list rather than an on-site visit.
Popelouchum Estate focuses on Pinot Noir, Grenache Blanc, Grenache Gris, Grenache Noir, Picolit, and more. When booking a tasting, ask which current release best represents the estate's style.
Popelouchum Estate is in Salinas, California. Phone: +1 831-425-3625. Confirm hours before visiting. Winery schedules vary seasonally.
Popelouchum Estate was established in 2012, giving the estate 14 years to develop its wine program and farming practices.
The winemaking at Popelouchum Estate is led by Randall Grahm. Visiting during special events or release weekends is often the best chance to meet the winemaking team and ask questions about specific vintages or techniques.

Location

1367 Dayton St B
Salinas, California, United States of America

Not a newsletter. More like a note.
© Spill 2026